The world of PANGAIA will be brought to life with a temporary installation at the ephemer space on the ground floor of TSUM Department Store - one of the largest fashion department stores in Europe. The Moscow pop-up has been developed to offer an immersive experience that is steeped in innovation. Taking cues from the brand’s ethos and commitment to its ‘high-tech naturalism’ materials philosophy, the travelling pop-up serves as both a retail destination and a platform for discovery. Following the success of the brand’s offline debut at Selfridges in London, the pop-up at the TSUM Department Store will be the first PANGAIA experience in Russia.

The world of PANGAIA will be brought to life with a temporary installation at the ephemer space on the ground floor of TSUM Department Store - one of the largest fashion department stores in Europe. The Moscow pop-up has been developed to offer an immersive experience that is steeped in innovation. Taking cues from the brand’s ethos and commitment to its ‘high-tech naturalism’ materials philosophy, the travelling pop-up serves as both a retail destination and a platform for discovery. Following the success of the brand’s offline debut at Selfridges in London, the pop-up at the TSUM Department Store will be the first PANGAIA experience in Russia.

The design of the space is welcoming to all and is rooted by the brand’s focus on the number seven. Throughout the space, the seven colors of the rainbow almost act as paint to create a spectrum which emulates a feeling of hope and joy. Through the use of light, the space becomes instantly transformative creating an immersive effect that defines each area. Miniature prism-like glass houses can be found throughout the space amplifying the brand’s focus on nature and science; while exploring the structures akin to places known for meditative reflection, sharing, and being together. Each of the colorful structures have been consciously created to ensure scalability in size and versatility in future use. Designed to be reusable and built from recyclable materials these freestanding structures are able to come and then go, flat packing down for easy shipping and storage; all conscious design aspects to limit negative impact.

The design of the space is welcoming to all and is rooted by the brand’s focus on the number seven. Throughout the space, the seven colors of the rainbow almost act as paint to create a spectrum which emulates a feeling of hope and joy. Through the use of light, the space becomes instantly transformative creating an immersive effect that defines each area. Miniature prism-like glass houses can be found throughout the space amplifying the brand’s focus on nature and science; while exploring the structures akin to places known for meditative reflection, sharing, and being together. Each of the colorful structures have been consciously created to ensure scalability in size and versatility in future use. Designed to be reusable and built from recyclable materials these freestanding structures are able to come and then go, flat packing down for easy shipping and storage; all conscious design aspects to limit negative impact.

Choose from 3 new, limited edition colors created for TSUM:

BAIKAL BLUE, ALTAY GREEN and KAMCHATKA PINK.

Choose from 4 new, limited edition colors created for Selfridges:

Choose from 3 new, limited edition colors created for TSUM:
BAIKAL BLUE, ALTAY GREEN and KAMCHATKA PINK.

See and feel our products made with C FIBER™, PPRMINT™, FLWRDWN™ , Grape Leather technology, AIRINK™ and TIPA

See and feel our products made with C FIBER™, PPRMINT™, FLWRDWN™ , Grape Leather technology, AIRINK™ and TIPA

Up to 80% of the world’s ocean plastic comes from a lack of waste management in coastal communities around the world. We’ve partnered with Ocean Bottle to tackle this. Each dishwasher-safe, reusable water bottle funds the collection of 11.4kg of plastic (equivalent to 1,000 plastic bottles) by investing in people-powered waste management.

To celebrate the pop-up, through the Tomorrow Tree Fund, PANGAIA and TSUM will support PosadiLes — an initiative that plants and protects trees across Russia. PosadiLes has recently launched a huge tree-planting initiative to restore an area of 800,000 hectares of forest, stretching over 8,000 kilometers from Rostov to Buryatia: the Southern Green Belt of Russia.

PANGAIA’s Tomorrow Tree Fund supports grassroots NGOs fighting to conserve the world’s forests, with the aim to have an impact on a global scale whilst also supporting local communities. For every PANGAIA product sold, a portion of profits are donated to the Fund – since its launch in October 2020, it has already raised sufficient capital to protect, plant and restore over 400,000 trees.

For every product sold at the TSUM pop-up, 1 tree will be planted, protected or restored in Russia through PosadiLes.