Stop S****ing on the planet

Progress or peril for our planet?

While industrialization and scientific advancement have driven progress, it has also taken a toll on our planet. We've caused an imbalance—by overproducing and designing without regard for the environment, we've created waste beyond what our planet can handle. It's time to reimagine our approach.

Striving for balance with nature

Nature is the ultimate creator, shaping the world around us: from glaciers to waterfalls to trees. It was here before us and will remain after. We believe there is a way to co-exist in balance.

A call to reimagine our approach.

Our relationship with nature started with worshiping it, but over time we've become dominating and controlling. Now, it is time to join forces for a future where both humans and nature can thrive.