This summer, we’ve joined forces with JUST to highlight the importance of natural resources like water and the need to protect it. This collection includes 9 of our most loved items in JUST’s signature shade of blue.
About the Collaboration
We create products for a purpose, rooted in innovation and impact. Our shared value system is built on doing more to give back, whenever and wherever possible.
Our Mangrove Tree Planting System
We also work with SeaTrees to plant 1 mangrove tree per PANGAIA item purchased, which absorbs up to 1 ton of CO2 per tree. Mangroves have an incredible ability to improve the water quality of their ecosystem. Their roots hold onto sediments which reduces erosion and leads to better water quality in the area they are planted.
JUST redesigned the model for water valuation to support the community while protecting the water in the process. By supporting responsible water sourcing, they were able to use the excess water to save itself and more.
How did JUST create a sustainable water model?
The JUST approach attempts to combat water issues such as scarcity, infrastructure problems, and political complexity by creating a high value commodity with efficiency and conservation as fundamental tenets. JUST pays 6x more than any other water user in the city thus, creating new revenue streams and models for every participant community.
Proceeds from this collection will go to the #TOGETHERFUND x WJSFF, a global fundraising campaign to support critical racial justice work that aligns with the UN Global Goals 10: Reduced Inequalities, 16: Peace, Justice and Strong Institutions and global Covid-19 relief work.
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