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PANGAIA x HATTIE STEWART: NATURAL WONDER

A WEEKEND OF PERSONALIZATION

PANGAIA x Hattie Stewart arrived at Selfridges Oxford Street with a limited-edition drop of unique patches that paired bold illustration with the expressive energy of the natural world. The embroidered motifs were collectible, personal, and mischievously alive, allowing visitors to personalize their PANGAIA essentials in unexpected ways.

Across the weekend, guests emerged into Stewart's playful universe and watched their chosen piece transform through on-site embroidery. Hoodies, sweatshirts, and totes became canvases, hand-finished by Hand & Lock, Britain’s oldest embroidery atelier.

Inspired by the optimistic energy of nature, the collection featured characters, florals, and motifs that were vibrant, witty, and distinctly yours. The result was wearable artwork: spirited, modern, and unapologetically alive.

Where patches behaved like tiny inhabitants, flowers whispered, and color insisted on being noticed. Stewart’s universe collided with the PANGAIA muse to create pieces that felt nostalgic, playful, and unexpectedly joyful. 

Oatmeal Pangaia x Hattie Stewart collaboration hoodie and sweatpants set. Relaxed fit, embroidered daisy graphics, premium cotton

MEET HATTIE STEWART

Hattie Stewart is a contemporary British artist and illustrator known for her distinctive, playful style. She first gained attention with her “doodle-bombing” project, drawing over magazine covers for titles including Interview, Vogue, i-D, and Playboy, blending homage with satire. Stewart’s work is characterized by vibrant color, cartoonish figures, and a mischievous sense of humor that sits between the cute, the kitsch, and the subversive. Bold and experimental, her illustrations extend beyond print to products, murals, animation, and sculpture. Over the last decade, Stewart has collaborated with fashion houses, publishers, and musical artists, earning international recognition for her irreverent, ever-evolving approach to contemporary illustration.

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