Recycled Wool

Giving fibers a second life

MWool®

The Problem

Wool is a renewable, durable and breathable fabric—and as such accounted for 1% of global fiber production in 2021, according to The Textile Exchange Preferred Materials Marker report 2021. But there can be damaging environmental impacts of wool production, such as deforestation. Land has been cleared and trees have been cut down to make room for grazing sheep, leading to decreased biodiversity. Put simply, the more space we give to sheep means the less there is for other animals.

The Solution

Where possible, we use 100% recycled wool, which does not require virgin sheep hair and therefore  reduces some of the environmental and ethical impacts associated with virgin wool production. These include land use challenges such as deforestation and animal welfare concerns—such as sheep being skinned alive due to a lack of ethical industry regulation—as well as saving on water usage and energy consumption. More on that later.