What started as a hashtag is now a global aid organization supporting refugees and displaced people all over the world. Since its inception in 2015, UK-based non-profit Choose Love has supported almost 4 million people (3,860,000) in 26 countries, and raised more than $80 million in aid for over 390 partner organizations working across the world.

Choose Love and its local on-the-ground partners provide refugees and displaced people with the supplies they need, from lifesaving search and rescue boats to food and legal advice. They amplify the voices of refugees and provide vital support to refugees along global migration routes. Choose Love responds to humanitarian emergencies, providing medical aid, offering essential humanitarian assistance, distributing tents, blankets and meals, as well as offering shelter and safe spaces for those in need.

PANGAIA has supported Choose Love on emergency responses to Ukraine, Afghanistan, Morocco, Türkiye and Syria, also providing long-term aid in supporting people who are rebuilding their lives in new countries.

Beyond our financial donations, we have partnered with Choose Love on several collections to help promote their incredible work and amplify their impact. 

A portion of the proceeds from our Choose Love hoodie capsule goes back to Choose Love. The funds will provide clothes and bedding, as well as helping refugees and displaced people stay safe and protected. As a business, we’ve bolstered these donations and provided additional donations through activations such as our pop-up store in London and through our internal employee sample sales. 

Josie Naughton, Co-Founder & CEO of Choose Love, says, "We've been huge admirers of PANGAIA’s work in sustainability and style for a long time, so it's a dream come true to have their support.”

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